20Four Sports App
20FOUR was a revolutionary new product that allows users to follow their favourite athlete’s personal journeys between games and in the off-season. Their point of difference was to have a selection of Australian athletes on their roster, posting exclusive behind-the-scenes content for their fans through a dedicated app.
While ultimately the app was not successful in getting the right cut-through in an already crowded social media market, the platform itself was built well, rating highly on both the Apple App Store and Google Play Store.
The evolution of a product
The idea of 20Four, a social media startup, was first brought to Love Agency originally as a one-on-one video chat product, a couple of years prior. However after a pivot in the client's business model, they decided to return with a new business model.
20Four's new platform worked as a social media feed sharing exclusive video and image content by players, on a retainer, to their users. As the digital product, while at Love Agency I worked to design the UI of four platforms:
- Consumer facing app
- Content creator app
- Marketing website
- Admin backend
Sole UI/UX designer on project at Love Agency
Sketch, Illustrator, InVision, Photoshop, HTML, Keynote
Before undertaking any UI designs I worked on fleshing out the apps content hierarchy and navigation. Through creating early wireframes and user flows with the Tech Lead, we were able to present and agree upon a product roadmap with the client.
Next up, visual designs.
The 20Four visual brand was created by New Republique, including typeface colour and image direction. Moving forward to integrate this branding to the app
⚡️ H I G H L I G H T S ⚡️
Apple App Store Mention
Shortly after release to the app store in May 2017, the app was featured under the Sports category.
Start to Finish
Building the visual and interaction patterns for the native Android and iOS app, including an icon family and working with developers on micro interactions.
Being present and pitching during client meetings, providing UX input on the product roadmap.
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